Getting 67.33m people to see wtf bottled water have been up to.

We turned BRITA from filter brand into planet champion, creating a socially engaged community. You might have seen the white paper we published with the Guardian? Or that time we got Inbetweeners’ Jay to ruin water bottle advertising? Or when the LTA dropped Highland Spring for BRITA as their official sponsor? Whatever, we punch.

Hit of the week / PR Week 2023
Campaign Net Zero Awards/ 2023